Keeping It Real
In the age of Instagram-worthy meals, some restaurants use heavily edited photos to promote their dishes. However, this approach can seriously backfire, leaving customers disappointed when their order doesn't match the picture-perfect image they saw online.
Take a look at this example of a dish from a restaurant where I recently had dinner. A beautifully displayed octopus on fava beans.
This image shows the stark contrast between what was advertised and what was actually served. See below for the dish we received. Such discrepancies can lead to customer dissatisfaction, negative reviews, and a loss of trust in the brand.
Authentic food photography is crucial for building and maintaining trust with your audience. When diners see accurate representations of your dishes on social media, they're more likely to have realistic expectations and leave satisfied. This satisfaction translates into positive reviews, repeat business, and word-of-mouth recommendations.
Moreover, genuine photos showcase the true artistry of your chefs and the quality of your ingredients. They tell the story of your restaurant's unique character and culinary vision, helping you stand out in a crowded market.
As a social media expert specialising in the restaurant industry, I can help you create a compelling online presence that accurately reflects your brand. From styling and photographing dishes to developing a cohesive content strategy, I'll ensure your social media channels showcase the best of what you offer – without setting unrealistic expectations.
Ready to keep it real and boost your restaurant's online appeal? Let's chat about how we can make your social media as appetising as your menu, while staying true to what customers will actually experience.
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