As a social media manager specialising in Facebook and Instagram ads, I'm often asked about the best ways to target audiences. Today, let's break down the three main types of audience targeting on Facebook and how you can leverage them to boost your business.
Interest-Based Audience (Cold Leads)
This targeting method allows you to reach people based on their interests, behaviours, and demographics.
Top tips:
Use Facebook's Audience Insights tool to discover related interests
Combine multiple interests to narrow your audience
Test different interest combinations to find what works best
Lookalike Audience (Cold Leads)
Lookalike audiences are created based on your existing customers or engaged users.
Top tips:
Use your best-performing customer list as a source
Experiment with different lookalike percentages (1-10%)
Create multiple lookalike audiences based on different criteria
Custom Audience (Warm Leads)
These are people who have already interacted with your business in some way.
Top tips:
Segment your email list for more targeted messaging
Retarget website visitors based on specific pages they've visited
Use engagement custom audiences to reach people who've interacted with your content
By mastering these three audience types, you'll be able to create more effective, targeted campaigns that drive results for your business. Remember, the key to success is continuous testing and optimisation.
Want to learn how these strategies can work for your business? Let's chat about taking your Facebook and Instagram ads to the next level.
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